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Content Strategy

How Structuring Your Content Saves You Lots of Time

Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there.  Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time

Three hashtags: AI-generated, content, explained

Faster, cheaper, better. AI-generated content is coming

AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming

Three hashtags: quality, howto, content audit

Content audits: assessing your content’s quality

After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality

Understanding Strategic Communication and its Importance

The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et al.: the main task of strategic communication, the difference between strategic and non-strategic communication and the value of it. Adding… Read More »Understanding Strategic Communication and its Importance