Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to complete your thesis. While it is not ideal to write a master’s thesis in just four days, it is possible… Read More »How to Write Your Master’s Thesis in (literally) 4 Days
Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast
How quitting my job while finishing a master’s degree didn’t turn out so bad. When things don’t go as planned In the beginning of the year, when I started thinking about my master’s thesis, I planned it around my job. I prepared a topic related to my work, I prepared… Read More »Big decisions and new opportunities
In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user… Read More »How to hold a workshop
My First Words Writing a blog post can be a fun and rewarding experience, but it can also be challenging. From coming up with an idea to hitting publish, there are several steps involved in the process. For me personally, the first words are the most difficult to overcome, as… Read More »I Only Need to Write It Down… Or Do I?
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
“Strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an organization or other entity to engage in conversations of strategic significance to its goals.” (Zerfass et al. 2018, S. 493) Even though… Read More »Current Challenges of Strategic Organizational Communication
Communication in itself is one of the few things in life that accompany us on a daily basis. “One cannot not communicate”, once said by Paul Watzlawick as part of his five axioms of communication, hits the nail on the head: every word, action, and behavior is a means of… Read More »The Fundamentals of Strategic Communication