Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast
A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals. And align your team in the process.A team willing to discuss for an hour or two. A set of cards… Read More »How a card sorting exercise can help you define your communication goals
In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates
Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
Litigation can often be used as a PR tool by parties seeking to gain public attention and support for their cause. This is particularly common amongst big corporations or people of public interest, who use court proceedings to set an example rather than for the outcome per se. In the… Read More »Litigation as PR: Content Strategy at Trial
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between… Read More »The Power of Qualitative Research
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user… Read More »How to hold a workshop
Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability and engagement, and help the user achieve their goals more efficiently. In today’s digital age, users are often overwhelmed with… Read More »Designing Content for Attention
My First Words Writing a blog post can be a fun and rewarding experience, but it can also be challenging. From coming up with an idea to hitting publish, there are several steps involved in the process. For me personally, the first words are the most difficult to overcome, as… Read More »I Only Need to Write It Down… Or Do I?