Blog

As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to...

In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming...

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I...

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can...

Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump...

As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of...

Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability...

A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build...

AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality...

Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the...

How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words...

After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together...

Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that...

Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media....

The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et...

You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning...

Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal...

Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it...

You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you...

User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information...

If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the...

Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website...

What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project...

Most people (including me) already struggle to find a good Work-Life-Balance. However, I decided to spice things up this last year, and add a third component to that equation: study! ...

Can’t access your WordPress admin dashboard anymore? Reasons might be that you accidentally deleted a bit too much instead of just your demo content, that you can’t access your login...

When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing...

I recently worked with a client who found themselves involved in a big court case. A former supplier of theirs sued them over allegedly unpaid bills. The general company sentiment...

Most of us will be physically or mentally handicapped at some point in our lives. A broken arm. A tremoring hand. Bad eyesight. The aftermath of a burnout. You name...

this blog post is a reflection based on a talk by Tatiana Mac What Is My Privilege? Since I was obviously unaware of major parts of my privilege, the first...

That everyone should be able to access a website seems like a common truth. However, this is often not the case. And in the case of governments, I have learned...

Why hotel chains should take their time to rethink and restructure their websites and how to do it.  This is the first article of a little series to get your...

Home page, website, web page - what’s the difference? I often experience that the terms website, home page, and web presence are simply used synonymously. People don’t actually know that...

As a designer getting into the field of content strategy, I am asking myself: Where’s the pretty stuff? Ask no longer fellow designers – I am here to tell you...

How Content Strategy Can Keep You and Your Small Business out of Trouble! A strategic approach to your content helps you save a lot of time and money – but...

Before you create your next website or app, make sure you and your team know what you want to say, and what your users/clients want. This is crucial for success....

Before I get into some more hands-on advice in my upcoming posts, I want to lay a bit of ground work for you and share how content strategy and marketing...

At a first glance, content strategists and designers seem to work in different fields and on different subjects. Yet, as an information designer exploring the field of content strategy, I...

Do you still remember what you published on your website 5 years ago? What was your company’s very first blog article about? How’s that article serving your company’s content goals?...