The Power of Qualitative Research
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to...
Read MoreWhat to prepare when conducting user interviews
In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming...
Read MoreA method to analyze user’s interviews: thematic coding
When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I...
Read MoreJobs to be Done: A practical tool to align design and content to your users’ needs
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can...
Read MoreHow Structuring Your Content Saves You Lots of Time
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump...
Read MoreHow to hold a workshop
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of...
Read MoreDesigning Content for Attention
Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability...
Read More(Agile) Project Management for Content Strategists
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build...
Read MoreFaster, cheaper, better. AI-generated content is coming
AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality...
Read MoreHow to Understand Your User: 5 Why Method
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the...
Read MoreFamous first words
How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words...
Read MoreContent audits: assessing your content’s quality
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together...
Read MoreHow I Write My Blog Posts and What You Can Learn From That
Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that...
Read MoreFaking the unreal
Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media....
Read MoreUnderstanding Strategic Communication and its Importance
The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et...
Read MoreLocalisation vs. Translation: How to Adapt Content to Markets
You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning...
Read MoreContent inventories: A journey through your web content
Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal...
Read More5 Elements of a Successful Landing Page
Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it...
Read MoreThinking Aloud Test: Definition and Application
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you...
Read MoreYou are in a Toxic Relationship
User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information...
Read MoreIt’s all about your brand’s message architecture
If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the...
Read MoreDon’t Be the Only One Testing Your Web Application – Here’s Why
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website...
Read MoreA helpful set of questions to ask before creating your next website or app
What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project...
Read MoreWork-Life-Study Balance: A Guide to (Moderate) Success
Most people (including me) already struggle to find a good Work-Life-Balance. However, I decided to spice things up this last year, and add a third component to that equation: study! ...
Read More8 Steps to Create an Admin User Without Access to WordPress Website
Can’t access your WordPress admin dashboard anymore? Reasons might be that you accidentally deleted a bit too much instead of just your demo content, that you can’t access your login...
Read MoreContent is a Designer’s Problem
When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing...
Read MoreLaw & Order: Content Strategy at Trial
I recently worked with a client who found themselves involved in a big court case. A former supplier of theirs sued them over allegedly unpaid bills. The general company sentiment...
Read MoreHow to Improve Accessibility of Mobile Websites
Most of us will be physically or mentally handicapped at some point in our lives. A broken arm. A tremoring hand. Bad eyesight. The aftermath of a burnout. You name...
Read MoreThe Performance Privilege: Why Accessibility Matters!
this blog post is a reflection based on a talk by Tatiana Mac What Is My Privilege? Since I was obviously unaware of major parts of my privilege, the first...
Read MoreWhy accessibility should be a top priority for governmental websites
That everyone should be able to access a website seems like a common truth. However, this is often not the case. And in the case of governments, I have learned...
Read MorePlease, clean up your website!
Why hotel chains should take their time to rethink and restructure their websites and how to do it. This is the first article of a little series to get your...
Read MoreClient: I Need a Home Page. Me: Nope, Rather a Website.
Home page, website, web page - what’s the difference? I often experience that the terms website, home page, and web presence are simply used synonymously. People don’t actually know that...
Read MoreAbout the Beauty of an Excel Sheet
As a designer getting into the field of content strategy, I am asking myself: Where’s the pretty stuff? Ask no longer fellow designers – I am here to tell you...
Read MoreContent Strategy for SMEs: Why You Need It and Where To Start
How Content Strategy Can Keep You and Your Small Business out of Trouble! A strategic approach to your content helps you save a lot of time and money – but...
Read MoreTwo questions to ask yourself before your next digital project
Before you create your next website or app, make sure you and your team know what you want to say, and what your users/clients want. This is crucial for success....
Read MoreContent Strategy meets Marketing
Before I get into some more hands-on advice in my upcoming posts, I want to lay a bit of ground work for you and share how content strategy and marketing...
Read MoreWhat makes a Good Designer, makes a Good Content Strategist
At a first glance, content strategists and designers seem to work in different fields and on different subjects. Yet, as an information designer exploring the field of content strategy, I...
Read MoreContent Audits: 3 Reasons Why You Should Conduct Them
Do you still remember what you published on your website 5 years ago? What was your company’s very first blog article about? How’s that article serving your company’s content goals?...
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