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Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to...

A well-designed user journey makes it easy and enjoyable for people to interact with a brand. But even with the best intentions, brands often fall into common traps that can...

Ever clicked on a website, felt instantly hooked, and didn’t even realise why? Or maybe you abandoned a checkout process because something just didn’t feel right? That’s the power of...

Have you ever wondered about how someone's journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to...

A year before finishing my master’s in Content Strategy, I came across a former program student selling books on the topic. I contacted her to buy some of the books,...

  If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this...

It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you.  What is a strategy? It...

Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy. How portfolios can be used in content strategy...

Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked...

Content strategy is a broad field with touchpoints to a lot of different areas, such as (content) marketing, product management, UX, information architecture, etc. To keep up-to-date with new thoughts...

As part of governance, content strategists often look into aligning roles and responsibilities regarding content operations. A so-called RACI matrix is a method that can be applied for that. This...

This series of blog posts already covered the carbon footprint of website and video content. To get an overall overview of one’s digital content carbon footprint, one can also consider...

In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that...

In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses...

When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and...

When you are working as content-strategist, marketing-manager or in any other department related to content (websites, marketing material and so on), you will also have to work with designers. And...

Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to...

If you want to calculate your personal carbon footprint of digital content, you can consider different content formats, such as video, audio, images and text. Of these formats, video is...

Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise,...

A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals....

How quitting my job while finishing a master’s degree didn’t turn out so bad.  When things don’t go as planned In the beginning of the year, when I started thinking...

With different regulations and initiatives arising, reporting of sustainability measures becomes a growing issue to organisations of various sizes. While currently the greenhouse gas emissions of office electricity and business...

In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to...

3D renderings – or in other words, computer-generated imagery (CGI) and animation – have been used by the film industry for decades to breathe life into fictional stories. This technology...

Workshops that aid the development of a Content Strategy  are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a...

For several years, I wrote for newspapers and magazines. Yet, when I write for a blog, I encounter several challenges. To tackle them, I ask myself questions to organize my...

Litigation can often be used as a PR tool by parties seeking to gain public attention and support for their cause. This is particularly common amongst big corporations or people...

I recently learned that litigation can be and often is used for PR purposes. Either a legal case that arose gets used for positive PR to a company or –...

As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to...

In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming...

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I...

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can...

Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump...

As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of...

Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability...

My First Words Writing a blog post can be a fun and rewarding experience, but it can also be challenging. From coming up with an idea to hitting publish, there...

A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build...

AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality...

Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the...

“Strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an organization or...

How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words...

After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together...

Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that...

Communication in itself is one of the few things in life that accompany us on a daily basis. “One cannot not communicate”, once said by Paul Watzlawick as part of...

Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media....

The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et...

A recent COS Camp talk led me to once again think about my personal usage of digital media, and the way it influences my day-to-day. Even though it was not...

You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning...

Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal...

Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it...

You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you...

User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information...

If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the...

Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website...

What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project...

Most people (including me) already struggle to find a good Work-Life-Balance. However, I decided to spice things up this last year, and add a third component to that equation: study! ...

Can’t access your WordPress admin dashboard anymore? Reasons might be that you accidentally deleted a bit too much instead of just your demo content, that you can’t access your login...

When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing...

I recently worked with a client who found themselves involved in a big court case. A former supplier of theirs sued them over allegedly unpaid bills. The general company sentiment...

Most of us will be physically or mentally handicapped at some point in our lives. A broken arm. A tremoring hand. Bad eyesight. The aftermath of a burnout. You name...

this blog post is a reflection based on a talk by Tatiana Mac What Is My Privilege? Since I was obviously unaware of major parts of my privilege, the first...

That everyone should be able to access a website seems like a common truth. However, this is often not the case. And in the case of governments, I have learned...

Why hotel chains should take their time to rethink and restructure their websites and how to do it.  This is the first article of a little series to get your...

Home page, website, web page - what’s the difference? I often experience that the terms website, home page, and web presence are simply used synonymously. People don’t actually know that...

As a designer getting into the field of content strategy, I am asking myself: Where’s the pretty stuff? Ask no longer fellow designers – I am here to tell you...

How Content Strategy Can Keep You and Your Small Business out of Trouble! A strategic approach to your content helps you save a lot of time and money – but...

Before you create your next website or app, make sure you and your team know what you want to say, and what your users/clients want. This is crucial for success....

Before I get into some more hands-on advice in my upcoming posts, I want to lay a bit of ground work for you and share how content strategy and marketing...

At a first glance, content strategists and designers seem to work in different fields and on different subjects. Yet, as an information designer exploring the field of content strategy, I...

Do you still remember what you published on your website 5 years ago? What was your company’s very first blog article about? How’s that article serving your company’s content goals?...