Skip to content

Blog

The Content Strategy Scoop with Irene Michl

Have you ever wondered about how someone’s journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives.

Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH Joanneum and the author of Think Content!

My Two-Year Journey of Studying Content Strategy

Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy

The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

The Future of Content: Trends and Strategies for Success

In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses to stay ahead of the curve and adapt their content strategies to the changing landscape. In this article, we will… Read More »The Future of Content: Trends and Strategies for Success

How to Write Your Master’s Thesis in (literally) 4 Days

Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to complete your thesis. While it is not ideal to write a master’s thesis in just four days, it is possible… Read More »How to Write Your Master’s Thesis in (literally) 4 Days

How to Sell Content Strategy Online Fast

Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast

Content Strategy for Corporates

In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates

The 1o1 of Workshop Moderation

Workshops that aid the development of a Content Strategy  are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation