Dora is a marketing manager. Her deepest passions don't just include baking, wine and Italy, but also the hospitality sector which she works in.
If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies at… Read More »Books That Got Me Through My Content Strategy Studies
It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you. What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is… Read More »My Most Important Content Strategy Learnings
When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas
How quitting my job while finishing a master’s degree didn’t turn out so bad. When things don’t go as planned In the beginning of the year, when I started thinking about my master’s thesis, I planned it around my job. I prepared a topic related to my work, I prepared… Read More »Big decisions and new opportunities
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user… Read More »How to hold a workshop
How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words find their container in the form of a text, maybe published as a blog post just like this one. Putting… Read More »Famous first words
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality
Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content
If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the steps you need to take in order to improve the content on your website. The base of it is a… Read More »It’s all about your brand’s message architecture
Why hotel chains should take their time to rethink and restructure their websites and how to do it. This is the first article of a little series to get your website clean and shiny, ready to welcome visitors from around the world. You will gain the knowledge and confidence to… Read More »Please, clean up your website!