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My Two-Year Journey of Studying Content Strategy

Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves into my experiences, challenges, and triumphs as I pursued my educational goals and strove to maintain a harmonious life-work balance.

Commitment and Time Management

As a self-employed individual with the responsibility of running my own business, time management became the cornerstone of my study journey. Balancing work obligations, family responsibilities, and coursework required meticulous planning and discipline. I established a consistent schedule, dedicating specific hours each week to focus solely on my studies. This ensured that I had uninterrupted time to absorb course material, complete assignments, and engage in self-paced learning.

Support System: Family and Friends

Juggling multiple responsibilities wouldn’t have been possible without the unwavering support of my partner and family. They recognized the importance of my educational pursuits and rallied behind me, offering assistance with household chores, family life, and emotional encouragement. Their involvement lightened the load, enabling me to focus on my studies while knowing my loved ones were well taken care of.

Flexibility and Adaptability

Flexibility proved to be a crucial element in my journey. Unexpected hurdles often arose, demanding quick adaptation to keep my studies on track. Being self-employed allowed me to have control over my work hours, permitting me to rearrange my schedule to accommodate coursework and project works. By embracing this flexibility and adopting a mindset of adaptability, I could overcome challenges while maintaining progress towards my goals.

Utilizing Online Resources

The internet emerged as my most valuable ally during this journey. Online resources, such as educational platforms, discussion forums, and industry blogs, served as virtual classrooms and provided a wealth of information. I supplemented my coursework with self-directed learning, diving into additional reading materials and participating in online communities. These resources expanded my knowledge base and connected me with like-minded individuals, fostering a supportive network.

Prioritizing Self-Care

Amidst the whirlwind of responsibilities, I realized that self-care was essential for my overall well-being. Taking care of my physical and mental health was critical to maintaining focus and productivity. I incorporated regular exercise, mindfulness practices, and quality time with loved ones into my routine. By setting aside time for self-care, I replenished my energy levels, rejuvenated my mind, and approached my studies with renewed vigor.

Achieving Milestones and Celebrating Success

Throughout this two-year journey, I set incremental milestones to measure my progress. Each successfully completed course, project, or certification became a cause for celebration. Recognizing and rewarding my achievements allowed me to appreciate the hard work invested in my studies, reinforcing my motivation to continue.


Balancing studying content strategy part-time alongside self-employment and family commitments has been a challenging yet immensely rewarding journey. It required dedication, meticulous planning, and unwavering support from loved ones. By establishing a well-defined schedule, leveraging online resources, prioritizing self-care, and remaining adaptable, I successfully navigated the complexities of this endeavor. Through perseverance and resilience, I not only expanded my knowledge in content strategy but also proved to myself that achieving personal and professional goals concurrently is possible. If you find yourself in a similar situation, I encourage you to embark on your educational journey with confidence, knowing that with proper planning and support, you can create a harmonious balance between work, family, and personal growth.

This article was inspired by my studies at FH JOANNEUM in the Content Strategy Masters Program. Thank you (especially Jutta) for accompanying me on this ride. This article marks my last post contributed to this platform.