In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding
Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast
A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals. And align your team in the process.A team willing to discuss for an hour or two. A set of cards… Read More »How a card sorting exercise can help you define your communication goals
In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates
Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
“Strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an organization or other entity to engage in conversations of strategic significance to its goals.” (Zerfass et al. 2018, S. 493) Even though… Read More »Current Challenges of Strategic Organizational Communication
Communication in itself is one of the few things in life that accompany us on a daily basis. “One cannot not communicate”, once said by Paul Watzlawick as part of his five axioms of communication, hits the nail on the head: every word, action, and behavior is a means of… Read More »The Fundamentals of Strategic Communication
If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the steps you need to take in order to improve the content on your website. The base of it is a… Read More »It’s all about your brand’s message architecture
Why hotel chains should take their time to rethink and restructure their websites and how to do it. This is the first article of a little series to get your website clean and shiny, ready to welcome visitors from around the world. You will gain the knowledge and confidence to… Read More »Please, clean up your website!