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On the Use of Portfolios in Content Strategies

Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy.

How portfolios can be used in content strategy

A portfolio like the one you are currently reading on this blog can be applied in different ways by content strategists (or those about-to-be). It can have serve one or more of these purposes:

  • to display what one has learned in the various sub-fields of content strategy
  • to share knowledge and how-to’s that have been applied on real projects
  • to reflect on methodologies, concepts or learnings made in the past related to content strategy.

Why portfolios can be helpful for content strategists

Having their own portfolio shows the fields of actions for a content strategist. As content strategy is a very broad field that is hard to grasp by many – especially people not familiar with the term “content strategy” -, a content strategist can use the opportunity to explain and display their own understanding, as well as concepts and methods applied. As such, one’s own portfolio can as well contribute to one’s personal branding as a content strategist.

Hence, for me, personally, starting this portfolio has made me reflect on what I have learned within the last two years of studying content strategy and to try and share this newly gained knowledge with others interested. Even after graduating soon, I intend to continue using this portfolio to display the multiplicity in content strategy and by that, contribute to creating awareness about our strengths and capabilities, as well as about sustainability in digital content, which I’ve covered in my master’s thesis (see the series of How to Calculate the Carbon Footprint of Digital Content).