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Content Strategy Explained

The field of content strategy doesn’t need to be an abstract one – on the contrary! On this blog you will find hands-on approaches and explanations from multiple professional perspectives. 

The Power of Qualitative Research

As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between...

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hashtags UX Research, interviews, sampling

What to prepare when conducting user interviews

In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming task, here I share three pieces of advice I can give from experience. I hope it helps you save time...

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A method to analyze user’s interviews: thematic coding

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses...

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How Structuring Your Content Saves You Lots of Time

Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there.  Let’s see how you...

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Three hashtags: workshop, preparation, structure

How to hold a workshop

As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user...

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