
Content Strategy Explained
The field of content strategy doesn’t need to be an abstract one – on the contrary! On this blog you will find hands-on approaches and explanations from multiple professional perspectives.
The Power of Qualitative Research
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between...
Read MoreWhat to prepare when conducting user interviews
In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming task, here I share three pieces of advice I can give from experience. I hope it helps you save time...
Read MoreA method to analyze user’s interviews: thematic coding
When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses...
Read MoreJobs to be Done: A practical tool to align design and content to your users’ needs
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned...
Read MoreHow Structuring Your Content Saves You Lots of Time
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you...
Read MoreHow to hold a workshop
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user...
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