Skip to content

Design

The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

Diving into the 3rd dimension

3D renderings – or in other words, computer-generated imagery (CGI) and animation – have been used by the film industry for decades to breathe life into fictional stories. This technology amazes viewers, makes unimaginable worlds tangible, and has revolutionized cinema like almost no other technology.But it’s not just Hollywood that… Read More »Diving into the 3rd dimension

Hashtags UX Research, Jobs to be Done, and understandusers

Jobs to be Done: A practical tool to align design and content to your users’ needs

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs

Hashtags to Blog Post on Content Strategy, content, expactations, design

Content is a Designer’s Problem

When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing quickly. But what can you do about that problem? And what is bad content from a designers perspective? Let’s talk!