In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding
When you are working as content-strategist, marketing-manager or in any other department related to content (websites, marketing material and so on), you will also have to work with designers. And judging and greenlighting their work is very likely going to be your job too. But how do you correctly judge… Read More »This is design and you are the judge
3D renderings – or in other words, computer-generated imagery (CGI) and animation – have been used by the film industry for decades to breathe life into fictional stories. This technology amazes viewers, makes unimaginable worlds tangible, and has revolutionized cinema like almost no other technology.But it’s not just Hollywood that… Read More »Diving into the 3rd dimension
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between… Read More »The Power of Qualitative Research
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs
Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability and engagement, and help the user achieve their goals more efficiently. In today’s digital age, users are often overwhelmed with… Read More »Designing Content for Attention
By designers I mean my own, isolated perspective. And also, this is only about blog posts and not like poetry or something more advanced or lyrical. So now that I set your expectations with this honest subline, let us begin. About necessary prerequisites Before the first written word, I need… Read More »How designers write
Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media. And they got so good so fast, that you would not have identified them as being made by an algorithm,… Read More »Faking the unreal
When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing quickly. But what can you do about that problem? And what is bad content from a designers perspective? Let’s talk!
At a first glance, content strategists and designers seem to work in different fields and on different subjects. Yet, as an information designer exploring the field of content strategy, I am seeing more and more similarities. And I am on a journey to build bridges.