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Pamela Ohlbaum

Hashtags card sorting, communication goal, content strategy.

How a card sorting exercise can help you define your communication goals

A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals. And align your team in the process.A team willing to discuss for an hour or two. A set of cards… Read More »How a card sorting exercise can help you define your communication goals

A method to analyze user’s interviews: thematic coding

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding

Hashtags UX Research, Jobs to be Done, and understandusers

Jobs to be Done: A practical tool to align design and content to your users’ needs

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs

Three hashtags: content strategy, digital projects, key questions

A helpful set of questions to ask before creating your next website or app

What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project like a website or app, according to the “Five Pillars Framework.” Created by Content Strategist expert Rahel Bailie, I share… Read More »A helpful set of questions to ask before creating your next website or app