As part of governance, content strategists often look into aligning roles and responsibilities regarding content operations. A so-called RACI matrix is a method that can be applied for that. This blog posts introduces the tool and how it can be used. What is a RACI matrix? A RACI matrix is… Read More »Aligning Roles and Responsibilities in Content Strategy: Intro to a RACI Matrix
Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to complete your thesis. While it is not ideal to write a master’s thesis in just four days, it is possible… Read More »How to Write Your Master’s Thesis in (literally) 4 Days
In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates