AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality
Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that I’ll never get anything good to paper. I think I’ve proven wrong on this assumption though, but I still continue… Read More »How I Write My Blog Posts and What You Can Learn From That
By designers I mean my own, isolated perspective. And also, this is only about blog posts and not like poetry or something more advanced or lyrical. So now that I set your expectations with this honest subline, let us begin. About necessary prerequisites Before the first written word, I need… Read More »How designers write
Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media. And they got so good so fast, that you would not have identified them as being made by an algorithm,… Read More »Faking the unreal
The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et al.: the main task of strategic communication, the difference between strategic and non-strategic communication and the value of it. Adding… Read More »Understanding Strategic Communication and its Importance
A recent COS Camp talk led me to once again think about my personal usage of digital media, and the way it influences my day-to-day. Even though it was not the first time for me that I took this mental detour, I needed the reminder to once again focus on… Read More »Digital Minimalism: How to un-f*ck Your Brain
Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content
User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information you need to quit your subscription to some service is so hard to find. That it takes you ages to… Read More »You are in a Toxic Relationship
What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project like a website or app, according to the “Five Pillars Framework.” Created by Content Strategist expert Rahel Bailie, I share… Read More »A helpful set of questions to ask before creating your next website or app