I'm freelancing in online marketing: I create websites, blog posts and content strategies for SMEs. Studying Content Strategy at FH Joanneum to even get better at my work.
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method
Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that I’ll never get anything good to paper. I think I’ve proven wrong on this assumption though, but I still continue… Read More »How I Write My Blog Posts and What You Can Learn From That
If you consider studying the Content Strategy master’s program or are enrolled already, the time stress challenge is (or will be) real. Thus, it was a great idea by Irene Michl to organize a bar camp session on this topic. In this blog post, you will be introduced to the… Read More »How to handle time stress during COS – a bar camp session by Irene Michl with tips added on to by myself and other COSis
The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et al.: the main task of strategic communication, the difference between strategic and non-strategic communication and the value of it. Adding… Read More »Understanding Strategic Communication and its Importance
You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. 😉 Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets
Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it should contain to give you ideas how to optimize yours. Definition of landing page A landing page is a single… Read More »5 Elements of a Successful Landing Page
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you haven’t, check out this blog post here about User Experience testing. Now, one of the UX research methods you can… Read More »Thinking Aloud Test: Definition and Application
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why