I'm freelancing in online marketing: I create websites, blog posts and content strategies for SMEs. Studying Content Strategy at FH Joanneum to even get better at my work.
Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy. How portfolios can be used in content strategy A portfolio like the one you are currently reading on this blog content-strategy-explained.com can be applied in different ways by… Read More »On the Use of Portfolios in Content Strategies
Content strategy is a broad field with touchpoints to a lot of different areas, such as (content) marketing, product management, UX, information architecture, etc. To keep up-to-date with new thoughts and developments in all related areas and to share one’s own knowledge, visiting and speaking at conferences should be an… Read More »Content Strategy-Related Conferences Not to Miss
As part of governance, content strategists often look into aligning roles and responsibilities regarding content operations. A so-called RACI matrix is a method that can be applied for that. This blog posts introduces the tool and how it can be used. What is a RACI matrix? A RACI matrix is… Read More »Aligning Roles and Responsibilities in Content Strategy: Intro to a RACI Matrix
This series of blog posts already covered the carbon footprint of website and video content. To get an overall overview of one’s digital content carbon footprint, one can also consider communication content like emails. An approach to such calculations is presented in the following. The carbon footprint of emails The… Read More »How to Calculate the Carbon Footprint of Digital Content (Part 3: Email)
If you want to calculate your personal carbon footprint of digital content, you can consider different content formats, such as video, audio, images and text. Of these formats, video is the format of content that is most energy-intensive. Measuring the carbon footprint of video, however, is difficult, because it is… Read More »How to Calculate the Carbon Footprint of Digital Content (Part 2: Video)
With different regulations and initiatives arising, reporting of sustainability measures becomes a growing issue to organisations of various sizes. While currently the greenhouse gas emissions of office electricity and business travel or those of suppliers are being taken into consideration, not much effort is devoted to calculating the carbon footprint… Read More »How to Calculate the Carbon Footprint of Digital Content (Part 1: Website)
I recently learned that litigation can be and often is used for PR purposes. Either a legal case that arose gets used for positive PR to a company or – in extreme cases, a litigation can even be provoked for PR purposes only. This blog posts tries to explain what… Read More »Why Using Litigation for PR is a Double-Edged Sword
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method