If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies at FH JOANNEUM.
Content Strategy Classics
- Bailie, R. A., & Urbina, N. (2013). Content Strategy: Connecting the dots between business, brand, and benefits. XML Press.
- Bailie, R. A., & Abel, S. (2014). The Language of Content Strategy. XML Press.
- Bloomstein, M. (2012). Content Strategy at Work: Real-world Stories to Strengthen Every Interactive Project. Morgan Kaufmann.
- Halvorson, K. (2012). Content Strategy for the Web (2nd edition). New Riders.
- Kissane, E. (2011). The Elements of Content Strategy. A Book Apart.
- Land, P. (2023). Content Audits and Inventories: A Handbook for Content Analysis (2nd edition). XML Press.
- Rockley, A., & Cooper, C. (2012). Managing Enterprise Content: A Unified Content Strategy (2nd edition). New Riders.
Content Marketing
- Eck, K., & Eichmeier, D. (2014). Die Content-Revolution im Unternehmen: Neue Perspektiven durch Content-Marketing und -Strategie. Haufe Lexware.
- Grunert, G. (2019). Methodisches Content Marketing: Erfolgreich Durch Systematisches Vorgehen, Integriertes Arbeiten und Klare ROI-Orientierung. Springer Vieweg. in Springer Fachmedien Wiesbaden GmbH
- Löffler, M., & Michl, I. (2020). Think Content! Content-Strategie, Content fürs Marketing, Content-Produktion (2nd edition). Rheinwerk Verlag.
- Pulizzi, J., & Piper, B. (2023). Epic Content Marketing: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 (2nd edition). McGraw-Hill Education Ltd.
Usability, User Experience & Information Architecture
- Atherton, M., & Hane, C. (2018). Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. New Riders.
- Jacobsen, J., & Meyer, L. (2022). Praxisbuch Usability und UX (3rd edition). Rheinwerk Verlag.
- Krug, S. (2009). Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems. New Riders.
- Krug, S. (2014). Don’t Make Me Think, Revisited: A Common Sense Approach to Web and Mobile Usability (3rd edition). New Riders.
- Revella, A. (2015). Buyer personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business. John Wiley & Sons Inc.
- Rosenfeld, L., Morville, P., & Arango, J. (2015). Information Architecture: For the Web and Beyond (4th edition). O’Reilly Media.
- Spencer, D. (2010). A Practical Guide to Information Architecture (2nd edition). UXmastery.
Writing & Storytelling
- Handley, A. (2014). Everybody writes: Your go-to guide to creating ridiculously good content. Wiley, Ibswich, Mass.
- Pricken, M. (2006). Kribbeln im Kopf: Kreativitätstechniken & Brain-Tools für Werbung & Design. Schmidt