Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
For several years, I wrote for newspapers and magazines. Yet, when I write for a blog, I encounter several challenges. To tackle them, I ask myself questions to organize my ideas and write. Here I share them because I believe they can help others write blog posts too. 1. What… Read More »Questions I ask myself before writing a blog post to have a clear focus
Litigation can often be used as a PR tool by parties seeking to gain public attention and support for their cause. This is particularly common amongst big corporations or people of public interest, who use court proceedings to set an example rather than for the outcome per se. In the… Read More »Litigation as PR: Content Strategy at Trial
I recently learned that litigation can be and often is used for PR purposes. Either a legal case that arose gets used for positive PR to a company or – in extreme cases, a litigation can even be provoked for PR purposes only. This blog posts tries to explain what… Read More »Why Using Litigation for PR is a Double-Edged Sword
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between… Read More »The Power of Qualitative Research
In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming task, here I share three pieces of advice I can give from experience. I hope it helps you save time… Read More »What to prepare when conducting user interviews
When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs
Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user… Read More »How to hold a workshop