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A method to analyze user’s interviews: thematic coding

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding

Hashtags UX Research, Jobs to be Done, and understandusers

Jobs to be Done: A practical tool to align design and content to your users’ needs

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs

How Structuring Your Content Saves You Lots of Time

Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there.  Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time

(Agile) Project Management for Content Strategists

A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people.  Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists

Three hashtags: AI-generated, content, explained

Faster, cheaper, better. AI-generated content is coming

AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming