A year before finishing my master’s in Content Strategy, I came across a former program student selling books on the topic. I contacted her to buy some of the books, and she recommended me “The Content Strategy Toolkit” by Meghan Casey. “It helped me a lot with my thesis,” she… Read More »Book recommendation: The Content Strategy Toolkit
If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies at… Read More »Books That Got Me Through My Content Strategy Studies
It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you. What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is… Read More »My Most Important Content Strategy Learnings
Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy. How portfolios can be used in content strategy A portfolio like the one you are currently reading on this blog content-strategy-explained.com can be applied in different ways by… Read More »On the Use of Portfolios in Content Strategies
Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy
Content strategy is a broad field with touchpoints to a lot of different areas, such as (content) marketing, product management, UX, information architecture, etc. To keep up-to-date with new thoughts and developments in all related areas and to share one’s own knowledge, visiting and speaking at conferences should be an… Read More »Content Strategy-Related Conferences Not to Miss
As part of governance, content strategists often look into aligning roles and responsibilities regarding content operations. A so-called RACI matrix is a method that can be applied for that. This blog posts introduces the tool and how it can be used. What is a RACI matrix? A RACI matrix is… Read More »Aligning Roles and Responsibilities in Content Strategy: Intro to a RACI Matrix
This series of blog posts already covered the carbon footprint of website and video content. To get an overall overview of one’s digital content carbon footprint, one can also consider communication content like emails. An approach to such calculations is presented in the following. The carbon footprint of emails The… Read More »How to Calculate the Carbon Footprint of Digital Content (Part 3: Email)
In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding
In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses to stay ahead of the curve and adapt their content strategies to the changing landscape. In this article, we will… Read More »The Future of Content: Trends and Strategies for Success