Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to a store where aisles are chaotic, no one is around to help, and you give up before buying anything. The… Read More »User Journey: An Introduction
A well-designed user journey makes it easy and enjoyable for people to interact with a brand. But even with the best intentions, brands often fall into common traps that can frustrate users and hurt conversions. Let’s look at some of the most frequent mistakes and how to avoid them. It’s… Read More »User Journey: : Common Pitfalls and How to Avoid Them
Ever clicked on a website, felt instantly hooked, and didn’t even realise why? Or maybe you abandoned a checkout process because something just didn’t feel right? That’s the power of psychology in user journeys. Every interaction a user has with a brand is shaped by emotions, habits, and subtle cues.… Read More »The Psychology Behind User Journeys
Have you ever wondered about how someone’s journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives.
Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH Joanneum and the author of Think Content!
A year before finishing my master’s in Content Strategy, I came across a former program student selling books on the topic. I contacted her to buy some of the books, and she recommended me “The Content Strategy Toolkit” by Meghan Casey. “It helped me a lot with my thesis,” she… Read More »Book recommendation: The Content Strategy Toolkit
If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies… Read More »Books That Got Me Through My Content Strategy Studies
It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you. What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is… Read More »My Most Important Content Strategy Learnings
Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy. How portfolios can be used in content strategy A portfolio like the one you are currently reading on this blog content-strategy-explained.com can be applied in different ways by… Read More »On the Use of Portfolios in Content Strategies
Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy
Content strategy is a broad field with touchpoints to a lot of different areas, such as (content) marketing, product management, UX, information architecture, etc. To keep up-to-date with new thoughts and developments in all related areas and to share one’s own knowledge, visiting and speaking at conferences should be an… Read More »Content Strategy-Related Conferences Not to Miss