Have you ever played the game “quartet”? Where you had to collect cards of a sort and compare different attributes of cars, animals or action figures in order to trump your opponent to win? There you go, that’s the perfect example for structured content right there. Let’s see how you… Read More »How Structuring Your Content Saves You Lots of Time
AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality
Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media. And they got so good so fast, that you would not have identified them as being made by an algorithm,… Read More »Faking the unreal
You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. ? Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets
Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content
Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it should contain to give you ideas how to optimize yours. Definition of landing page A landing page is a single… Read More »5 Elements of a Successful Landing Page
That everyone should be able to access a website seems like a common truth. However, this is often not the case. And in the case of governments, I have learned that Web accessibility should be a number one priority. Here I share with you why this is key and what… Read More »Why accessibility should be a top priority for governmental websites