When you are working as content-strategist, marketing-manager or in any other department related to content (websites, marketing material and so on), you will also have to work with designers. And judging and greenlighting their work is very likely going to be your job too. But how do you correctly judge… Read More »This is design and you are the judge
Xaver is an information designer, who has worked in design agencies since 2017 as designer and creative director.
3D renderings – or in other words, computer-generated imagery (CGI) and animation – have been used by the film industry for decades to breathe life into fictional stories. This technology amazes viewers, makes unimaginable worlds tangible, and has revolutionized cinema like almost no other technology.But it’s not just Hollywood that… Read More »Diving into the 3rd dimension
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between… Read More »The Power of Qualitative Research
Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability and engagement, and help the user achieve their goals more efficiently. In today’s digital age, users are often overwhelmed with… Read More »Designing Content for Attention
AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming
By designers I mean my own, isolated perspective. And also, this is only about blog posts and not like poetry or something more advanced or lyrical. So now that I set your expectations with this honest subline, let us begin. About necessary prerequisites Before the first written word, I need… Read More »How designers write
Have you ever heard from AI-generated images? No? Even if you did not, this designer here is betting on you already seeing them out there – mostly on social media. And they got so good so fast, that you would not have identified them as being made by an algorithm,… Read More »Faking the unreal
User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information you need to quit your subscription to some service is so hard to find. That it takes you ages to… Read More »You are in a Toxic Relationship
When designing for any medium, you as a designer are not responsible for content, but for the framing of the content. And bad content will ex- or implode that framing quickly. But what can you do about that problem? And what is bad content from a designers perspective? Let’s talk!
As a designer getting into the field of content strategy, I am asking myself: Where’s the pretty stuff? Ask no longer fellow designers – I am here to tell you about the beauty of an excel sheet. And why you need to embrace them.