Skip to content

User Experience

The 1o1 of Workshop Moderation

Workshops that aid the development of a Content Strategy  are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation

A method to analyze user’s interviews: thematic coding

When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding

Hashtags UX Research, Jobs to be Done, and understandusers

Jobs to be Done: A practical tool to align design and content to your users’ needs

How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs

Localisation vs. Translation: How to Adapt Content to Markets

You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. 😉 Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets

Don’t Be the Only One Testing Your Web Application – Here’s Why

Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why