When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas
Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming task, here I share three pieces of advice I can give from experience. I hope it helps you save time… Read More »What to prepare when conducting user interviews
When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method
You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. ? Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you haven’t, check out this blog post here about User Experience testing. Now, one of the UX research methods you can… Read More »Thinking Aloud Test: Definition and Application
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why