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Content Strategy

The Content Strategy Scoop with Irene Michl

Have you ever wondered about how someone’s journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives.

Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH Joanneum and the author of Think Content!

My Two-Year Journey of Studying Content Strategy

Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy

The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding

The Future of Content: Trends and Strategies for Success

In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses to stay ahead of the curve and adapt their content strategies to the changing landscape. In this article, we will… Read More »The Future of Content: Trends and Strategies for Success

How to Write Your Master’s Thesis in (literally) 4 Days

Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to complete your thesis. While it is not ideal to write a master’s thesis in just four days, it is possible… Read More »How to Write Your Master’s Thesis in (literally) 4 Days

How to Sell Content Strategy Online Fast

Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast

Hashtags card sorting, communication goal, content strategy.

How a card sorting exercise can help you define your communication goals

A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals. And align your team in the process.A team willing to discuss for an hour or two. A set of cards… Read More »How a card sorting exercise can help you define your communication goals