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Content Strategy

(Agile) Project Management for Content Strategists

A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people.  Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists

Three hashtags: quality, howto, content audit

Content audits: assessing your content’s quality

After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality

Three hashtags: show me what you got, content inventory, improvements

Content inventories: A journey through your web content

Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content

Three hashtags: content strategy, digital projects, key questions

A helpful set of questions to ask before creating your next website or app

What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project like a website or app, according to the “Five Pillars Framework.” Created by Content Strategist expert Rahel Bailie, I share… Read More »A helpful set of questions to ask before creating your next website or app