We talk a lot about navigation as a technical concern — menus, breadcrumbs, filters. But when we’re trying to make sense of something new, structure is everything. Not just for movement, but for meaning. Because here’s the truth: if users can’t see how things fit together, they can’t understand what… Read More »Structure is Meaning – Rethinking Navigation in Complex Tools
There’s a familiar assumption in software design: “users will explore.”That if we build it well enough — clean UI, a few tooltips, maybe a help link or two — people will figure it out. But in practice, they don’t. Not always. Not even often. When users feel unsure, under-supported, or… Read More »Why Users Don’t Just Click Around: Understanding Barriers to Adoption
Reading is an unavoidable cornerstone of modern life. Whether it’s learning a new app, booking travel, or writing a paper, reading forms the foundation ofunderstanding and action. The challenge isn’t just in reading—it’s in reading efficiently, especially when faced with dense digital content. Here’s a short guideto streamlining your approach… Read More »The Art of Efficient Reading: Navigating Dense Digital Texts
Have you ever wondered about how someone’s journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives.
Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH Joanneum and the author of Think Content!
If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies… Read More »Books That Got Me Through My Content Strategy Studies
It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you. What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is… Read More »My Most Important Content Strategy Learnings
Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy
In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding
In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses to stay ahead of the curve and adapt their content strategies to the changing landscape. In this article, we will… Read More »The Future of Content: Trends and Strategies for Success
When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas