If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies at… Read More »Books That Got Me Through My Content Strategy Studies
It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you. What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is… Read More »My Most Important Content Strategy Learnings
Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves… Read More »My Two-Year Journey of Studying Content Strategy
In today’s fast-paced digital world, effective branding requires more than just showcasing products or services. It’s about connecting with audiences on a deeper level and creating an emotional resonance that inspires loyalty and engagement. This is where the art of storytelling comes into play. By leveraging content strategy and the… Read More »The Art of Storytelling: Leveraging Content Strategy for Impactful Branding
In the digital age, content has become the driving force behind successful marketing and brand engagement. As technology continues to evolve and consumer behaviors shift, it is crucial for businesses to stay ahead of the curve and adapt their content strategies to the changing landscape. In this article, we will… Read More »The Future of Content: Trends and Strategies for Success
When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas
Writing a master’s thesis is a significant undertaking that typically requires months of research, planning, and writing. However, there may be instances where circumstances leave you with limited time to complete your thesis. While it is not ideal to write a master’s thesis in just four days, it is possible… Read More »How to Write Your Master’s Thesis in (literally) 4 Days
Content strategy has become an integral part of online businesses, helping them attract, engage, and convert their target audience effectively. As the demand for content strategy services continues to rise, it’s essential for professionals in this field to understand how to sell their expertise online efficiently. In this article, we… Read More »How to Sell Content Strategy Online Fast
A team willing to discuss for an hour or two. A set of cards with adjectives. A prepared facilitator. That is all you need to find your brand’s communication goals. And align your team in the process.A team willing to discuss for an hour or two. A set of cards… Read More »How a card sorting exercise can help you define your communication goals
How quitting my job while finishing a master’s degree didn’t turn out so bad. When things don’t go as planned In the beginning of the year, when I started thinking about my master’s thesis, I planned it around my job. I prepared a topic related to my work, I prepared… Read More »Big decisions and new opportunities