In today’s digital landscape, content strategy has become a crucial element for corporate success. It’s no longer enough to simply create content; organizations need a comprehensive and strategic approach to ensure their content aligns with business objectives, engages the target audience, and drives meaningful results. This article explores the importance… Read More »Content Strategy for Corporates
Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
Litigation can often be used as a PR tool by parties seeking to gain public attention and support for their cause. This is particularly common amongst big corporations or people of public interest, who use court proceedings to set an example rather than for the outcome per se. In the… Read More »Litigation as PR: Content Strategy at Trial
As a content strategist it is vital to talk to people and find out about their ideas, needs and expectations – or to bring order into the chaos. One of the possibilities to do so, is in workshops. Actually, there is no way around them. From message architecture or user… Read More »How to hold a workshop
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality
Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content
If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the steps you need to take in order to improve the content on your website. The base of it is a… Read More »It’s all about your brand’s message architecture
What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project like a website or app, according to the “Five Pillars Framework.” Created by Content Strategist expert Rahel Bailie, I share… Read More »A helpful set of questions to ask before creating your next website or app
Most people (including me) already struggle to find a good Work-Life-Balance. However, I decided to spice things up this last year, and add a third component to that equation: study! For some reason I had the glorious idea to start a Masters Degree that was advertised as part-time (SPOILER ALERT:… Read More »Work-Life-Study Balance: A Guide to (Moderate) Success