Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content
If you want to take a closer look at your message architecture, you are in the right place. In my previous article Please, clean up your website I gave an overview of the steps you need to take in order to improve the content on your website. The base of it is a… Read More »It’s all about your brand’s message architecture
What are the business needs the company/organization wants to solve with its new website or app? This is one of the critical questions to ask when starting a digital project like a website or app, according to the “Five Pillars Framework.” Created by Content Strategist expert Rahel Bailie, I share… Read More »A helpful set of questions to ask before creating your next website or app
Most people (including me) already struggle to find a good Work-Life-Balance. However, I decided to spice things up this last year, and add a third component to that equation: study! For some reason I had the glorious idea to start a Masters Degree that was advertised as part-time (SPOILER ALERT:… Read More »Work-Life-Study Balance: A Guide to (Moderate) Success
I recently worked with a client who found themselves involved in a big court case. A former supplier of theirs sued them over allegedly unpaid bills. The general company sentiment was that indeed there were bills unpaid – but for very specific reasons. However, no one was quite clear as… Read More »Law & Order: Content Strategy at Trial
this blog post is a reflection based on a talk by Tatiana Mac What Is My Privilege? Since I was obviously unaware of major parts of my privilege, the first thing I needed to find out for myself is how privilege is defined. For me, a privileged person has always… Read More »The Performance Privilege: Why Accessibility Matters!
Why hotel chains should take their time to rethink and restructure their websites and how to do it. This is the first article of a little series to get your website clean and shiny, ready to welcome visitors from around the world. You will gain the knowledge and confidence to… Read More »Please, clean up your website!
How Content Strategy Can Keep You and Your Small Business out of Trouble! A strategic approach to your content helps you save a lot of time and money – but most importantly: it helps you save your precious nerves. So why aren’t people going crazy about it already? That’s because… Read More »Content Strategy for SMEs: Why You Need It and Where To Start
Before you create your next website or app, make sure you and your team know what you want to say, and what your users/clients want. This is crucial for success. Imagine the following case: you are a governmental institution. A consultant advised you to change your homepage, because the one… Read More »Two questions to ask yourself before your next digital project
Before I get into some more hands-on advice in my upcoming posts, I want to lay a bit of ground work for you and share how content strategy and marketing make such a strong couple. Here’s a little spoiler: by combining those fields you will turn into some kind of… Read More »Content Strategy meets Marketing