We talk a lot about navigation as a technical concern — menus, breadcrumbs, filters. But when we’re trying to make sense of something new, structure is everything. Not just for movement, but for meaning. Because here’s the truth: if users can’t see how things fit together, they can’t understand what… Read More »Structure is Meaning – Rethinking Navigation in Complex Tools
There’s a familiar assumption in software design: “users will explore.”That if we build it well enough — clean UI, a few tooltips, maybe a help link or two — people will figure it out. But in practice, they don’t. Not always. Not even often. When users feel unsure, under-supported, or… Read More »Why Users Don’t Just Click Around: Understanding Barriers to Adoption
The Adoption Gap: Why Great Tools Often Go Unused Every team has one: the clever analytics dashboard that barely gets opened. Despite its potential to transform decision-making, it quietly gathers digital dust while users revert to spreadsheets, or worse — ask the nearest colleague for help. This isn’t a story… Read More »The Adoption Gap: Why Great Tools Often Go Unused
Reading is an unavoidable cornerstone of modern life. Whether it’s learning a new app, booking travel, or writing a paper, reading forms the foundation ofunderstanding and action. The challenge isn’t just in reading—it’s in reading efficiently, especially when faced with dense digital content. Here’s a short guideto streamlining your approach… Read More »The Art of Efficient Reading: Navigating Dense Digital Texts
Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to a store where aisles are chaotic, no one is around to help, and you give up before buying anything. The… Read More »User Journey: An Introduction
Ever clicked on a website, felt instantly hooked, and didn’t even realise why? Or maybe you abandoned a checkout process because something just didn’t feel right? That’s the power of psychology in user journeys. Every interaction a user has with a brand is shaped by emotions, habits, and subtle cues.… Read More »The Psychology Behind User Journeys
Have you ever wondered about how someone’s journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives.
Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH Joanneum and the author of Think Content!