Skip to content

News

How to handle time stress during COS – a bar camp session by Irene Michl with tips added on to by myself and other COSis

If you consider studying the Content Strategy master’s program or are enrolled already, the time stress challenge is (or will be) real. Thus, it was a great idea by Irene Michl to organize a bar camp session on this topic. In this blog post, you will be introduced to the… Read More »How to handle time stress during COS – a bar camp session by Irene Michl with tips added on to by myself and other COSis

Understanding Strategic Communication and its Importance

The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et al.: the main task of strategic communication, the difference between strategic and non-strategic communication and the value of it. Adding… Read More »Understanding Strategic Communication and its Importance

Localisation vs. Translation: How to Adapt Content to Markets

You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. ? Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets

Three hashtags: show me what you got, content inventory, improvements

Content inventories: A journey through your web content

Next stop to improve your web content: content inventory. Do you know how much content has piled up on your website over the years? Probably not. It’s better to deal with it now than later. That’s where content inventory comes in. It gives you an overview of all the content… Read More »Content inventories: A journey through your web content