There’s a familiar assumption in software design: “users will explore.”That if we build it well enough — clean UI, a few tooltips, maybe a help link or two — people will figure it out. But in practice, they don’t. Not always. Not even often. When users feel unsure, under-supported, or… Read More »Why Users Don’t Just Click Around: Understanding Barriers to Adoption
The Adoption Gap: Why Great Tools Often Go Unused Every team has one: the clever analytics dashboard that barely gets opened. Despite its potential to transform decision-making, it quietly gathers digital dust while users revert to spreadsheets, or worse — ask the nearest colleague for help. This isn’t a story… Read More »The Adoption Gap: Why Great Tools Often Go Unused
Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to a store where aisles are chaotic, no one is around to help, and you give up before buying anything. The… Read More »User Journey: An Introduction
Ever clicked on a website, felt instantly hooked, and didn’t even realise why? Or maybe you abandoned a checkout process because something just didn’t feel right? That’s the power of psychology in user journeys. Every interaction a user has with a brand is shaped by emotions, habits, and subtle cues.… Read More »The Psychology Behind User Journeys
When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas
Workshops that aid the development of a Content Strategy are valuable tools for organizations looking to refine their (digital) presence and drive meaningful engagement with their target audience. As a moderator, your role is crucial in ensuring that the workshop is productive, interactive, and achieves its objectives. In this article,… Read More »The 1o1 of Workshop Moderation
In 2022 I conducted seven qualitative interviews with prospective users of a new governmental institution, for a project to understand user behaviors and needs. As it was a very time-consuming task, here I share three pieces of advice I can give from experience. I hope it helps you save time… Read More »What to prepare when conducting user interviews
When conducting UX Research, a common approach is to conduct interviews with users. But after doing the interviews, how can the researchers effectively analyze the data and show results? I recommend a method I have learned and used for that goal: thematic coding. Thematic coding is a method that focuses… Read More »A method to analyze user’s interviews: thematic coding
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method