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Birgit Gündisch

I'm freelancing in online marketing: I create websites, blog posts and content strategies for SMEs. Studying Content Strategy at FH Joanneum to even get better at my work.

How to handle time stress during COS – a bar camp session by Irene Michl with tips added on to by myself and other COSis

If you consider studying the Content Strategy master’s program or are enrolled already, the time stress challenge is (or will be) real. Thus, it was a great idea by Irene Michl to organize a bar camp session on this topic. In this blog post, you will be introduced to the… Read More »How to handle time stress during COS – a bar camp session by Irene Michl with tips added on to by myself and other COSis

Understanding Strategic Communication and its Importance

The term “strategic communication” is one that scholars define in different ways. This essay is supposed to show some main research factors in this field as discussed by Zerfass et al.: the main task of strategic communication, the difference between strategic and non-strategic communication and the value of it. Adding… Read More »Understanding Strategic Communication and its Importance

Localisation vs. Translation: How to Adapt Content to Markets

You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. ? Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets

Don’t Be the Only One Testing Your Web Application – Here’s Why

Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why

8 Steps to Create an Admin User Without Access to WordPress Website

Can’t access your WordPress admin dashboard anymore? Reasons might be that you accidentally deleted a bit too much instead of just your demo content, that you can’t access your login page after a major update, or that you got hacked and taken away your access rights to your site. If… Read More »8 Steps to Create an Admin User Without Access to WordPress Website

Difference-website-home-page

Client: I Need a Home Page. Me: Nope, Rather a Website.

Home page, website, web page – what’s the difference?
I often experience that the terms website, home page, and web presence are simply used synonymously. People don’t actually know that there’s a difference. When talking to anyone working in the web development field, this is when it gets useful understanding the difference, so you avoid pitfalls. So here’s your “website 101”.