We talk a lot about navigation as a technical concern — menus, breadcrumbs, filters. But when we’re trying to make sense of something new, structure is everything. Not just for movement, but for meaning. Because here’s the truth: if users can’t see how things fit together, they can’t understand what… Read More »Structure is Meaning – Rethinking Navigation in Complex Tools
The Adoption Gap: Why Great Tools Often Go Unused Every team has one: the clever analytics dashboard that barely gets opened. Despite its potential to transform decision-making, it quietly gathers digital dust while users revert to spreadsheets, or worse — ask the nearest colleague for help. This isn’t a story… Read More »The Adoption Gap: Why Great Tools Often Go Unused
When you are working as content-strategist, marketing-manager or in any other department related to content (websites, marketing material and so on), you will also have to work with designers. And judging and greenlighting their work is very likely going to be your job too. But how do you correctly judge… Read More »This is design and you are the judge
As content strategists we deal with three different subjects: structures, technologies, and mostly: people. Whether them being our clients or the people we work with day to day. And to help them and solve their problems, we need to understand them better by doing research. Here we normally choose between… Read More »The Power of Qualitative Research
Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability and engagement, and help the user achieve their goals more efficiently. In today’s digital age, users are often overwhelmed with… Read More »Designing Content for Attention
Landing pages aim to create conversion. But what makes a landing page a good, conversion-optimized one? Let’s have a look at what a landing page is and what elements it should contain to give you ideas how to optimize yours. Definition of landing page A landing page is a single… Read More »5 Elements of a Successful Landing Page
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you haven’t, check out this blog post here about User Experience testing. Now, one of the UX research methods you can… Read More »Thinking Aloud Test: Definition and Application
User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information you need to quit your subscription to some service is so hard to find. That it takes you ages to… Read More »You are in a Toxic Relationship
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why
Can’t access your WordPress admin dashboard anymore? Reasons might be that you accidentally deleted a bit too much instead of just your demo content, that you can’t access your login page after a major update, or that you got hacked and taken away your access rights to your site. If… Read More »8 Steps to Create an Admin User Without Access to WordPress Website