Throughout the course, I’ve learned the importance of content strategy not just as a discipline, but as a way of thinking—one that connects structure, user needs, language, and systems. Alongside group discussions, thesis work, and practical experience, the blog posts became a useful tool for slowing down and processing that… Read More »Not Just Notes: What Writing Helped Me Discover
We talk a lot about navigation as a technical concern — menus, breadcrumbs, filters. But when we’re trying to make sense of something new, structure is everything. Not just for movement, but for meaning. Because here’s the truth: if users can’t see how things fit together, they can’t understand what… Read More »Structure is Meaning – Rethinking Navigation in Complex Tools
There’s a familiar assumption in software design: “users will explore.”That if we build it well enough — clean UI, a few tooltips, maybe a help link or two — people will figure it out. But in practice, they don’t. Not always. Not even often. When users feel unsure, under-supported, or… Read More »Why Users Don’t Just Click Around: Understanding Barriers to Adoption
How to understand your user’s needs and desires is a crucial question when you want to increase sales or conversions. Within User Research (UX) there are several approaches that can help, like Personas or User Stories. However, during the elective course on Content Design taught by lecturer Vinish Garg, I learned… Read More »Jobs to be Done: A practical tool to align design and content to your users’ needs