A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you haven’t, check out this blog post here about User Experience testing. Now, one of the UX research methods you can… Read More »Thinking Aloud Test: Definition and Application
User experience design is manipulating you every day. Have you ever noticed that the “Sign me up”-Button on a newsletter-form is much bolder then the “No thanks”-Button? Or the information you need to quit your subscription to some service is so hard to find. That it takes you ages to… Read More »You are in a Toxic Relationship
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why