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Current Challenges of Strategic Organizational Communication

“Strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an organization or other entity to engage in conversations of strategic significance to its goals.” (Zerfass et al. 2018, S. 493)  Even though… Read More »Current Challenges of Strategic Organizational Communication

Three hashtags: writing blog posts takes time

Famous first words

How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words find their container in the form of a text, maybe published as a blog post just like this one.  Putting… Read More »Famous first words