You might have heard “Nothing sucks like an Electrolux” before. Electrolux’ ad about the brand’s quality in vacuum cleaning makes perfect sense in Swedish. In English, with the ambiguous meaning of “to suck” though, we’re unsure if that claim really benefits the brand. ? Content has to be adapted to… Read More »Localisation vs. Translation: How to Adapt Content to Markets
You might have heard before, how important it is to get feedback from your users when developing or relaunching a web application or digital product of any kind. If you haven’t, check out this blog post here about User Experience testing. Now, one of the UX research methods you can… Read More »Thinking Aloud Test: Definition and Application
Ever thought of why you might not be the best person to test your own (new) web application, website or digital product? When developing any kind of web application, website or digital product, people tend to easily assume that they totally think and act like their users would. You know… Read More »Don’t Be the Only One Testing Your Web Application – Here’s Why