Throughout the course, I’ve learned the importance of content strategy not just as a discipline, but as a way of thinking—one that connects structure, user needs, language, and systems. Alongside group discussions, thesis work, and practical experience, the blog posts became a useful tool for slowing down and processing that learning. They weren’t the centrepiece of the course for me, but they definitely helped clarify and test my ideas.
Writing the blogs gave me a space to explore specific areas I was curious or unsure about—like adoption barriers, user journeys, or the role of content in data-heavy tools. These were often things I’d seen play out at work or in my thesis research, but hadn’t yet found the words for. The act of writing helped me connect those dots and start to form a more structured point of view.
It also pushed me to think more carefully about how I explain things. Content strategy overlaps with so many other fields—UX, IA, product, behaviour—and I didn’t want to write in a way that only made sense to other specialists. I tried to keep the posts accessible without oversimplifying, which was sometimes tricky, especially when tackling more layered or abstract topics. But learning to strike that balance is part of the work, and it’s a skill I know I’ll keep using.
The blogs also gave me a better sense of how I like to think through content problems. I tend to spot patterns, look for structure, and question the hidden logic behind things. Having a space to write helped me see that more clearly, and it made me more confident expressing ideas that felt unfinished or in progress. I stopped trying to find the ‘perfect’ insight and focused more on contributing to a conversation.
In conclusion, I plan to continue writing beyond this course—not as a formal output, but as a way to map my thinking, track my growth, and make sense of what I’m working on. It’s become a genuinely helpful practice, and one I now see as part of how I do strategy—not just how I write about it.