Have you ever wondered about how someone's journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives. Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH...

A year before finishing my master’s in Content Strategy, I came across a former program student selling books on the topic. I contacted her to buy some of the books, and she recommended me “The Content Strategy Toolkit” by Meghan Casey. “It helped me a lot with my thesis,” she...

  If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies...

It is time to look back on two years of studying Content Strategy at FH JOANNEUM. Let me share my most valuable takeaways with you.  What is a strategy? It took me four semesters to actually wrap my head around what a (content) strategy is. Now I know, it is...

Portfolios are a way to display learnings and reflect about topics. This post discusses their use in the field of content strategy. How portfolios can be used in content strategy A portfolio like the one you are currently reading on this blog content-strategy-explained.com can be applied in different ways by...

Finding a balance between personal and professional commitments is no small feat, especially when you’re self-employed and have a family to care for. Over the past two years, I embarked on an exciting journey to study content strategy while managing my business and living with a child. This article delves...