Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to a store where aisles are chaotic, no one is around to help, and you give up before buying anything. The...

A well-designed user journey makes it easy and enjoyable for people to interact with a brand. But even with the best intentions, brands often fall into common traps that can frustrate users and hurt conversions. Let’s look at some of the most frequent mistakes and how to avoid them. It’s...

Ever clicked on a website, felt instantly hooked, and didn’t even realise why? Or maybe you abandoned a checkout process because something just didn’t feel right? That’s the power of psychology in user journeys. Every interaction a user has with a brand is shaped by emotions, habits, and subtle cues....

Have you ever wondered about how someone's journey into content strategy began? I certainly have. In fact, I was eager to pick the brains of an experienced content strategist to gain a deeper understanding of their perspectives. Allow me to introduce Irene Michl, a senior Content Strategy lecturer at FH...

A year before finishing my master’s in Content Strategy, I came across a former program student selling books on the topic. I contacted her to buy some of the books, and she recommended me “The Content Strategy Toolkit” by Meghan Casey. “It helped me a lot with my thesis,” she...

  If you’re looking for sources that can be helpful in the field of content strategy and don’t know where to start, stick with me. In my last blog post for this semester I want to share some books (in German and English) that I found useful during my Content Strategy studies...