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Content Strategy Explained

The field of content strategy doesn’t need to be an abstract one – on the contrary! On this blog you will find hands-on approaches and explanations from multiple professional perspectives. 

Not Just Notes: What Writing Helped Me Discover

Throughout the course, I’ve learned the importance of content strategy not just as a discipline, but as a way of thinking—one that connects structure, user needs, language, and systems. Alongside group discussions, thesis work, and practical experience, the blog posts became a useful tool for slowing down and processing that...

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Structure is Meaning – Rethinking Navigation in Complex Tools

We talk a lot about navigation as a technical concern — menus, breadcrumbs, filters. But when we’re trying to make sense of something new, structure is everything. Not just for movement, but for meaning. Because here’s the truth: if users can’t see how things fit together, they can’t understand what...

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The Adoption Gap: Why Great Tools Often Go Unused​

The Adoption Gap: Why Great Tools Often Go Unused Every team has one: the clever analytics dashboard that barely gets opened. Despite its potential to transform decision-making, it quietly gathers digital dust while users revert to spreadsheets, or worse — ask the nearest colleague for help. This isn’t a story...

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The Art of Efficient Reading: Navigating Dense Digital Texts

Reading is an unavoidable cornerstone of modern life. Whether it’s learning a new app, booking travel, or writing a paper, reading forms the foundation ofunderstanding and action. The challenge isn’t just in reading—it’s in reading efficiently, especially when faced with dense digital content. Here’s a short guideto streamlining your approach...

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User Journey: An Introduction

Picture this: you walk into a store where everything is perfectly laid out, a friendly assistant helps you find exactly what you need, and checkout is effortless. Compare that to a store where aisles are chaotic, no one is around to help, and you give up before buying anything. The...

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