When developing a content strategy there is no way around your target audience. The nicest looking content strategy is worth nothing if you don’t address your target group’s questions and pain points. If you don’t provide a suitable solution, they will simply look elsewhere. Personas will help you get to… Read More »Creating personas
How quitting my job while finishing a master’s degree didn’t turn out so bad. When things don’t go as planned In the beginning of the year, when I started thinking about my master’s thesis, I planned it around my job. I prepared a topic related to my work, I prepared… Read More »Big decisions and new opportunities
Before you create your next website or app, make sure you and your team know what you want to say, and what your users/clients want. This is crucial for success. Imagine the following case: you are a governmental institution. A consultant advised you to change your homepage, because the one… Read More »Two questions to ask yourself before your next digital project