Designing for attention is important because it ensures that the most important information or elements in a design are easily noticeable and understood by the user. This can increase usability and engagement, and help the user achieve their goals more efficiently. In today’s digital age, users are often overwhelmed with… Read More »Designing Content for Attention
My First Words Writing a blog post can be a fun and rewarding experience, but it can also be challenging. From coming up with an idea to hitting publish, there are several steps involved in the process. For me personally, the first words are the most difficult to overcome, as… Read More »I Only Need to Write It Down… Or Do I?
A project is only as good as its management. Oftentimes, content strategists have to deal with different stakeholders in their everyday work life, as they are generalists who can build bridges between users, developers and business people. Thus, content strategists will often find themselves to be managing digital projects, may… Read More »(Agile) Project Management for Content Strategists
AI-generated content is coming – faster, better, stronger than expected. At the time of writing this blog post, it includes computer generated texts and images at a very high quality level already. And it is just a question of time passing by, before it also creates convincing video, audio, other… Read More »Faster, cheaper, better. AI-generated content is coming
Understanding the users of your website, software or digital product of any kind is crucial for its success. If your users encounter a problem, you want to find out the root cause of it in order to be able to make your product help them solve it. The “5 Why… Read More »How to Understand Your User: 5 Why Method
“Strategic communication encompasses all communication that is substantial for the survival and sustained success of an entity. Specifically, strategic communication is the purposeful use of communication by an organization or other entity to engage in conversations of strategic significance to its goals.” (Zerfass et al. 2018, S. 493) Even though… Read More »Current Challenges of Strategic Organizational Communication
How I write my blog posts Content strategists are good at many things. One of those things is making sure that every piece of content finds its perfect container. Words find their container in the form of a text, maybe published as a blog post just like this one. Putting… Read More »Famous first words
After defining your brand’s message architecture and conducting a content inventory, you’ve already come a long way. Bear with me a little longer, we are going to piece everything together with a content audit. This is my favorite part: assessing your content’s quality. The best starting point for your content… Read More »Content audits: assessing your content’s quality
Every new piece of content starts with a blank page and a rough idea what to write about. To me, this blank page can be scary, making me think that I’ll never get anything good to paper. I think I’ve proven wrong on this assumption though, but I still continue… Read More »How I Write My Blog Posts and What You Can Learn From That
By designers I mean my own, isolated perspective. And also, this is only about blog posts and not like poetry or something more advanced or lyrical. So now that I set your expectations with this honest subline, let us begin. About necessary prerequisites Before the first written word, I need… Read More »How designers write